Wanderung auf den Hohen Ziegspitz mit Blick auf das Zugspitzmassiv und Garmisch-Partenkirchen

Bavaria's Sales Guide

Bavaria is Germany's no. 1 tourist state. It is a place of almost inexhaustible diversity. To help you give your customers the right advice, we provide you with a tremendous wealth of knowledge and facts about Bavaria in our sales guide. We introduce you to the four holiday regions Allgäu / Bavarian Swabia, Franconia, Upper Bavaria and East Bavaria in just as much detail as the towns and cities, the outdoor activities, the art of brewing and the wine-growing regions, the fairy-tale castles of King Ludwig II, and the shopping facilities. And you'll also find the best tips on how to get there, public transport, the Internet, public holidays and entry regulations. In a nutshell, we provide you with everything you need to give your customers the best possible advice and fire their enthusiasm for Bavaria. And if by any chance you can't find what you're looking for, we'll be pleased to deal with any enquiries you may have if you send us an email to sales@bayern.info.

Welcome to Bavaria

Flughafen München

How to get to Bavaria

Here is an overview of the airports from which you can fly to Bavaria

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Allgäuer Berge bei Oberstaufen

The regions of Bavaria

Upper Bavaria, Franconia, Eastern Bavaria and Allgäu/Bavarian Swabia are rich in natural beauty, mature cultural landscapes and vibrant, young cities

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Nürnberg: Das Heilig-Geist-Spital über der Pegnitz ist das perfekte Fotomotiv

Holidaying in Bavaria's towns and cities

From quaint to metropolitan, Bavaria's cities offer visitors a unique blend of culture and architecture

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Nature and outdoor life in Bavaria

The best time of year for an active vacation in Bavaria? Spring, Summer, Fall and Winter! Find the most beautiful outdoor highlights in Bavaria

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Sudelfeld Road in the Alpine Foothills: Stone Arch Bridge

Bavaria's theme and holiday routes

They lead not only through unique natural landscapes, but also to places where traditions are maintained or have a long history

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Grundregel in einem echten Biergarten: Man darf die eigene Brotzeit mitbringen

Culinary Bavaria

White sausages from Munich, cheese from the Allgäu and pretzels with beer - Bavaria's regions are full of culinary delights

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Bamberg: nicht nur in der Abenddämmerung sehenswert!

UNESCO World Cultural Heritage sites in Bavaria

They are outstanding witnesses of past times and preserve Bavarian traditions to this day: Bavaria's ten UNESCO World Heritage Sites

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Märchenhaft: Schloss Neuschwanstein im Herbst

Historical Bavaria

In some places one has the impression that hardly any time has passed since the Middle Ages. Traces of the more recent past have also been preserved

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Filmreif: Berchtesgadener Land: Die Pfarrkirche St. Sebastian ist eines der bekanntesten Motive der Region

Religious sites in Bavaria

The Free State is teeming with churches, monasteries and other sacred buildings of various faiths.

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Mode in Bayern

Bavaria's creative side

Whether fashion, design, culinary, arts and crafts or regional, the creative Bavarians always come up with something new.

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Bavaria in a nutshell – important information for holidays in Bavaria

We have summarized how your customers can best prepare for their trip to Bavaria and what they should keep in mind during their vacation

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Maibaumsteigen Rottenstuben: Die Kinder-Tanzgruppe des Heimatvereins

Celebrate festivals, in Bavaria...

Are you looking for authentic experiences for your customers' next trip to Bavaria? From wine or beer festivals to traditional customs and Christmas markets, you'll find a quick overview of all the important dates here.

Florian Blickenberger: Der Schmuckdesigner beim Wandern

Meet our Bavaria insiders in person

With "Meet the locals", we invite you and your customers to get to know Bavarian tradition and lifestyle through the people of the region. About genuine local personalities who embody the Bavarian way of being with their actions and manner, because while they appreciate customs and traditions, they also mix them up in an original and relaxed way - traditionally different, that is.


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