Who we are – and what we do
We are your direct connection to Bavaria. And we connect our Bavarian partners with you. Bavaria consists of the four holiday regions Allgäu / Bavarian Swabia, Franconia, Upper Bavaria and East Bavaria. With alpine and hill landscapes, historical towns and cities and a lively culture, UNESCO World Heritage Sites and world-famous culinary delights, those regions make up Germany's most popular tourist state. As Bavaria's official marketing organisation, we know all about its markets, trends and developments. Now we'd like to share that knowledge with you.
We are absolutely at your service: our sales guide and event calendar give you all the information you need about Bavaria. In 'Meet the Locals' we introduce you to inspiring Bavarian personalities, who represent a particularly authentic travel experience. With our regular trade newsletter we keep you abreast of events relating to the touristic Bavaria at all times and pass on the whole of our expert knowledge to you. What's more, you can count on us when it comes to sales tools such as pictorial and video material, brochures etc., which we keep on hand for you in the very best quality.
Where you can meet us
We're out and about a lot, connecting Bavaria with the rest of the world – and sparking the world's enthusiasm for Bavaria. Why not drop in at these events and fairs which will be taking place soon? We look forward to meeting you!
Meet Susanne Miller live at the event.
Meet Stephan Dörner live at the event.
Meet the team
This is the sound of Bavaria
Experience Bavaria's diversity, people and traditions with all your senses - simply magical!
Meet Bayern: MICE - Traditionally different
Outstanding expertise in business and science. Innovative strength, a first-class infrastructure and an attractive network of providers ranging from large exhibition halls to rustic alpine huts.
Plus mountains, forests and lakes. City and culture. Traditional costumes, brass bands and rumtata. Schäufele and Weißwurst. Silvaner and a freshly tapped beer.
Unconventional and cosmopolitan, but always rooted in the homeland. Traditional and yet different. That is Bavaria. And it is precisely this combination that makes the Free State a first-class MICE destination.
Get to know Bavaria and be inspired!