Travel Trade
Blick in die südlichen Berge und das Inntal vom Berg Hochries aus

Who we are – and what we do

We are your direct connection to Bavaria. And we connect our Bavarian partners with you. Bavaria consists of the four holiday regions Allgäu / Bavarian Swabia, Franconia, Upper Bavaria and East Bavaria. With alpine and hill landscapes, historical towns and cities and a lively culture, UNESCO World Heritage Sites and world-famous culinary delights, those regions make up Germany's most popular tourist state. As Bavaria's official marketing organisation, we know all about its markets, trends and developments. Now we'd like to share that knowledge with you.

We are absolutely at your service: our sales guide and event calendar give you all the information you need about Bavaria. In 'Meet the Locals' we introduce you to inspiring Bavarian personalities, who represent a particularly authentic travel experience. With our regular trade newsletter we keep you abreast of events relating to the touristic Bavaria at all times and pass on the whole of our expert knowledge to you. What's more, you can count on us when it comes to sales tools such as pictorial and video material, brochures etc., which we keep on hand for you in the very best quality. 

Where you can meet us

We're out and about a lot, connecting Bavaria with the rest of the world – and sparking the world's enthusiasm for Bavaria. Why not drop in at these events and fairs which will be taking place soon? We look forward to meeting you!

Bavaria Workshop I Lindau I 15. – 18.06.2024

Encounter Susanne Miller und Stephan Dörner live on site.

Meet Susanne Miller and Silvia Unger as well as the Bavarian Partners during Bavaria Trade-Events & Workshops.

Meet the team

Susanne Miller Portrait

Susanne Miller

Team Lead Travel Trade Relations
089 21 23 97 – 22

Bavaria is my (adoptive) home port, and it really is a haven among all the appointments I have at home and abroad. Whether I'm climbing to one of the innumerable summit crosses, swimming in one of the many mountain lakes, enjoying a snack and a refreshing wheat beer in a beer garden, or relaxing with a coffee on the Elisabethmarkt: I feel comfortable here. There's simply no other place where I can relax and restock so well.

Stephan Dörner Portrait

Stephan Dörner

Travel Trade Relations
089 21 23 97 – 66

My Bavaria is the feeling of being able to experience and live Nature, tradition, festivals and celebrations. As a native of Munich I have the epicentre as my home. This is where I feel at ease, spreading my bathing towel somewhere along the Isar, enjoying a freshly draughted tankard of beer in the English Garden or freewheeling through the city on my bike. My Bavaria is homeland.

This is the sound of Bavaria

Experience Bavaria's diversity, people and traditions with all your senses - simply magical!

Science Congress Center München

Meet Bayern: MICE - Traditionally different

Outstanding expertise in business and science. Innovative strength, a first-class infrastructure and an attractive network of providers ranging from large exhibition halls to rustic alpine huts.    

Plus mountains, forests and lakes. City and culture. Traditional costumes, brass bands and rumtata. Schäufele and Weißwurst. Silvaner and a freshly tapped beer.

Unconventional and cosmopolitan, but always rooted in the homeland. Traditional and yet different. That is Bavaria. And it is precisely this combination that makes the Free State a first-class MICE destination.

Get to know Bavaria and be inspired!


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